As part of the Business Systems - Graphic Design course at Murray State University, I was tasked with creating a restaurant and designing business materials and collateral. At the end of the project, I gathered the design materials and compiled them into a Branding Style Guide. To create the project, I used the Adobe Creative Suite, specifically Adobe Illustrator and Photoshop.
Possum Trot was the bar that I designed for the project. The bar is a mix of a small town environment meeting the low prices and fun drinks of a dive bar. Possum Trot prides itself on its fun atmosphere and I wanted the collateral and marketing materials to reflect that spunk. I wanted an opossum to be the main logo and to be featured throughout the materials as illustrative elements. The design choices were made to be playful to re-enforce the branding, down to the copy on the menu.
